Mid-sized SaaS company, 220 employees
After a growth-pathways review and manager enablement, voluntary attrition in engineering dropped from 18% to 9% within twelve months.
Pillar 01 · Meaning · Growth · Direction
Career & Purpose Wellbeing
People thrive when their work has meaning. We help organisations create clear growth pathways, purposeful roles, and a sense of direction so employees feel their contributions matter every day.
01
Common organisational challenges
Patterns we see repeatedly in organisations across the DACH region.
- Unclear career pathways causing quiet disengagement and attrition
- Roles disconnected from a visible organisational purpose
- Managers lacking a language for growth conversations
- Recognition tied to output volume rather than meaningful impact
02
What the research says
Selected evidence that underpins our approach to this pillar.
Employees who find their work meaningful report 1.7x higher job satisfaction and are 1.4x more engaged.
Source: McKinsey, Help your employees find purpose (2021)
Perceived purpose at work is one of the strongest predictors of retention across generations.
Source: Gallup, State of the Global Workplace (2024)
Job crafting — reshaping tasks around strengths and values — increases wellbeing and performance simultaneously.
Source: Wrzesniewski & Dutton, Academy of Management Review
03
Case examples
Illustrative outcomes based on the kind of engagements we run. Client details are anonymised.
Public-sector agency, DACH
A purpose-alignment programme translated the agency's mandate into team-level ‘why statements’, lifting engagement scores by 14 points in one year.
04
Services available
Practical engagements we offer for this pillar — stand-alone or as part of an integrated wellbeing strategy.
- Purpose & career-pathway audit
- Manager enablement for growth conversations
- Role redesign and job-crafting workshops
- Recognition system review and redesign